THIRD FORM

I was lucky enough to complete a 3 month internship with THIRD FORM in the build up to their first Australian Fashion Week show in May 2023. My primary responsibilities spanned from social media management and digital marketing to PR, with an aim of increasing the brand’s online presence and boosting customer engagement.

Within the internship, I undertook a wide range of tasks. One main area was social media, where I built my content creation and management skills. I was actively involved in filming and editing TikToks and Reels through both TikTok and Capcut, particularly in the build up to fashion week and new releases. I focused on utilising current trends and events to build engagement with the audience and a stronger presence on platforms the brand was new to, such as TikTok.

In addition to content creation, I contributed to social media management. This required engaging with users who interacted with THIRD FORM on Instagram and TikTok to create a strong online community. Furthermore, I concentrated on deepening relationships with influencers we work with by consistently engaging with their content.

On the PR side, I assisted with packing and sending PR orders, ensuring that products were presentable and packed attractively through quality checks, steaming, and ironing, while being sent on time.

Throughout the internship, I also developed skills in web management and digital marketing. This involved learning Shopify skills, such as choosing and updating Shopify covers for various website collections to keep the online store new and engaging for customers. Additionally, I strategically arranged products for the bridal collection on the THIRD FORM website, using visual marketing strategies for the greatest sales potential.

Another aspect of my role involved implementing Pinterest and ‘inspiration’ style boards for THIRD FORM. I curated and uploaded aesthetic campaign images of the Winter 24’ collection to a board on the THIRD FORM Pinterest, where all images strategically linked to the corresponding product page to maximise potential sales. I also created a mood board style-collection of images based on Winter 24’ for the campaign page on the THIRD FORM website. To do so, I bounced off the shoot location and clothing style to use visual storytelling to bring the clothing to life for customers.

Overall, I was able to help THIRD FORM connect with its audience by creating a captivating online presence over a number of platforms, while growing skills in website management, PR coordination, and content creation.